Logos and Wordmarks

The University of Arkansas has several basic identity elements: the wordmark, the logo, seal, and the Razorback. These elements are trademarks and as such, property of the University of Arkansas, and may only be used by authorized units of the University or through approval for external use.

Authorized units of the university are departments, administrative units, academic and research centers, and other official parts of the university. Students and student groups are not allowed to use these elements without special permission from university relations.

Official university publications should display the logo on the front cover in order to provide adequate branding.

The seal is intended for official documents such as diplomas, certificates and the like.

The Razorback is the spirit symbol of the university, and is not to be used for academic or general promotional purposes.

The University of Arkansas logo is made up of two parts: the wordmark and the Old Main shield graphic. The wordmark and Old Main shield graphic should always appear together unless special permission is given by university relations. The shield should never appear alone. The shield can be used as a graphic element in certain circumstances, but the entire logo must appear in addition to using the shield as a graphic element. Contact university relations to discuss proper usage.

 twologos

Horizontal Logo

If you have questions about which symbol you should use, contact university relations at 479-575-5555 or urelinfo@uark.edu.