While the official wordmark uses Trajan Pro, it is not recommended to use that typeface for supporting type and body copy. In most cases, it is preferable to use contrasting styles.
Minion Pro and Adobe Garamond Pro are the official recommended serif fonts to be used in official print publications, while Myriad Pro and Helvetica are the official recommended sans serif fonts.
University relations can provide guidance regarding typeface choice. Contact university relations at 479-575-5555 or email@example.com.