This branding guide is intended to serve as a reference for the University of Arkansas staff tasked with creating and maintaining the visual identity of our campus. While it can be a daunting task to present a coherent visual image of such a wide-ranging and diverse community as the University of Arkansas, it is possible to orient our many communications consistently if a few basic rules are followed. We hope this document helps.
More detailed information about logos, editorial guidelines and web standards are available at http://logo.uark.edu. We encourage you to bookmark that site and refer to it frequently.
Please provide this document to any person or group, whether on or off campus, asked
to create any sort of visual communication for your unit or area. Outside designers
and communicators will be expected to adhere to guidelines the same as university