Imagery

It is important to use high quality photography for all university websites. Full color images are preferred, although black and white may be allowed for historic images.

Choose your images carefully and remember that more is not better. Avoid using huge images that take up prime real estate on your website without adding value. Do not use photos to fill up space. When in doubt, remember that if there’s no content to go with that photo, it’s probably not adding value to your page and could be a distraction or cause too much scrolling for the user to access the real content.

Avoid using a photo rotator on your website unless you have a piece of content for every photo (minimum of four, maximum of six). If there’s no content to go to when the image is clicked, there’s no value added. Since you know your audience, you know they’re most likely not visiting your site to browse photos, so use them for accent—sparingly and in manageable sizes.

Another rule of thumb for photo rotators or slideshows: If you do not plan to regularly update the photos and their associated content—don’t use a rotator.Users will learn to tune this area out as they feel they’ve “already seen it” and stop looking there for new content, rendering it useless anyway.

Remember that content is king! Photos are for adding visual interest, but can become stale and boring quickly when users see the same photos over and over again. Worse, they can become a distraction and a barrier to your content if a user is frustrated at having to wait too long for the browser to load too many images or images that are too large. This can lead to user frustration and page abandonment.

Maximum file size is 1 MB, optimized for the Web.