Editorial

Developing Stories With Purpose

The stories we tell help provide understanding about the university and its impact. Making informed decisions about what stories to highlight, how we tell those stories and even specific word choices are important. Here are a few things to consider as you begin to develop content.

  • Start with the Guiding Priorities: The stories we tell should be based in the university’s eight Guiding Priorities. Determine how each story can best advance the university’s strategic plan.
  • Consider What Unifies Us: Consider story ideas through the lens of What Unifies Us. Stories should fit at least one of the Unifying Themes, providing ideas for how to communicate our stories with purpose by always connecting the dots to the positive impact the university provides.
  • Infuse with personality: Utilize the university’s Brand Personality and Tone when developing the overall style and specific word choices for stories.