Slogans and Taglines

Slogans or taglines were once used by marketers to help brands stand out by illustrating unique product attributes or benefits as part of big budget advertising campaigns. These days, with the University of Arkansas brand clearly defined through our primary logo and extended brand identity, using a slogan or tagline only serves to restrict the audience impact and confuse the wide variety of constituents we must speak to on a daily basis. Appropriate use of the logo and school colors serves to differentiate the University of Arkansas from other universities, and extraneous taglines or slogans simply cause the viewer to ask if we are talking to someone else with our messaging. We have different messages for many different audiences, and taglines simply confuse them.